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Chinese Communist Party has strict control of what is published in the China Net. Many Chinese and foreign national websites are banned due to sensitive content. Chinese internet companies have an advantage over foreign competitors because they are much easier to control. However, Internet control goes far beyond blocking certain websites. Publishing or spreading rumors disapproved by the government could be punished by jail. With such severe punishment, the government created a self-censor regime where people would think twice before posting anything. It works very effectively for social media.

What topics are forbidden in China?

Some forbidden by censorship theme is

⛔️ pornography
⛔️ sex
⛔️ weapon
⛔️ negative information about the Communist Party
⛔️ gambling
⛔️ Tien An Men Square massacre
⛔️ regional independence in China
⛔️ religious freedom
⛔️ Taiwan issue
⛔️ Tibet
⛔️ Xinjiang (Uygurs)
⛔️ human rights Issues in China
⛔️ democracy
⛔️ drugs

What are the consequences of writing about sensitive topics in China?

The consequences will depend on whether the author is a foreigner or Chinese and famous or unknown. Foreign publishers content could be just deleted, or more severely, the entire webpage will be banned and company expelled.
Everyone should be cautious while commenting on the internet.

Some examples of sensitive content that is considered a criminal offense:
-criticizing government,
-fostering illegal behaviors,
-promoting big group street meetings and demonstrations,
-the contradiction of the government guidelines.

Content that will be deleted by censors:
-viral content,
-opinions about government,
-obscene content.

Mercedes-Benz ad controversy in China

International companies should remember that if they choose to operate in China, they should comply with these guidelines even for advertising in countries outside China. No one should repeat the case of Mercedes-Benz. Who featured Instagram advertisement with a quote from Dalailama and caused outrage between Chinese netizens despite Instagram not being present there. It happened because, in China, Dalailama is considered political agitator and enemy of the Communist party and companies who promote his image could face backlash from the Chinese audience. No matter where you are Big Brother is Watching!

If you need a copywriter for Chinese internet or you are interested in blogging, and social media marketing in China contact us we will provide a free consultation.

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