Instagram introduced advertising in the recommended content, “Explore-tab.”
In his blog, Instagram says it will introduce this form of advertising gradually over the next few months. More than 50% of users enter this section at least once a month, so the ad has the excellent potential here.
While there is an assumption that the CTR in the section will be worse than in the main tape because the user is used to consuming content there faster and read less. It has lower “loyalty to the content.” It’s is just our theory, let’s test in practice the new placement.